Big up to our boy Smokey Bear (not Smokey The Bear) who is celebrating 80-years on the job. Smokey got his start way back in 1944 with this poster produced by the U.S. Department of Agriculture and has gone on to star in countless print, radio, tv and nowadays social media posts raising awareness about wildfire prevention:

Here’s a quick video celebrating Smokey’s 80 years of service:

We salute you big fella. Here’s a couple pics of Smokey throughout the years:

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