“Feel it comin’ in the air (Yeah). Hear the screams from everywhere (Yeah). I’m addicted to the thrill (I’m ready). It’s a dangerous love affair (What’s up? Come on).” –Rihanna & Jay-Z.
For years, Run This Town by Rihanna, Jay-Z, and that other guy has been one of the biggest pump-up songs for sporting events. Now the Utah Department of Transportation (UDOT) is using it to hype up their snow plow team.
In order to promote that they have job openings for Transportation Technicians, UDOT released this short video below showing their snow plow team getting shit done. With a remix of Run This Town used as the audio, it goes extremely hard. I’ve probably rewatched it a dozen times since my initial viewing.
If I were a Utah resident, I’d be pretty hyped that my taxpayer dollars went toward producing this video. Hell, I’d tell them to double my taxable rate if UDOT made a full-feature film like this. Maybe even triple it if we get a cinematic universe.
Image/Video Credits: Utah Department of Transporation