Trek's Hilarious New Ad For E-Mountain Bikes

Trek's Hilarious New Ad For E-Mountain Bikes

Biking

Trek's Hilarious New Ad For E-Mountain Bikes

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“A lot of the time he doesn’t even ask for my help but I’m there when he needs me.” -Riding Assistant

Clever visualization of what it’s like to ride an e-mountain bike uphill aka having a personal riding assistant to lend a helping hand when duty calls. Hats off to IFHT Films for another home run. Best in the biz:

“The Fuel EXe. Evolved to break the mold, bridge the gap, and elevate your ride with quiet assist that all but disappears in the woods. Fuel EXe is the culmination of your every desire on singletrack. It’s an e-mountain bike that empowers you to do more, without interrupting the way you experience nature. Just as a mountain bike should. It’s your best trail ride ever, with extra Fuel in the tank.”

To meet your new best friend on the trail GO HERE:

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