WATCH: Stunning Freeride Mountain Biking In The Arctic

WATCH: Stunning Freeride Mountain Biking In The Arctic

Biking

WATCH: Stunning Freeride Mountain Biking In The Arctic

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Let’s state the obvious- this video is an advertisement for high-end outdoor gear brand Norrøna. Everything is an ad these days, but I just wanted to make sure that we were all on the same page.

With that being said, I loved the shit out of this video. Why can’t all companies make ads that people actually want to watch? I guess that’s easier said than done…

Also, it’s pretty easy to sell a new line of mountain biking gear when you can shoot pro athletes riding bikes in beautiful Norway. The product just kind of sells itself, ya know?

NorrønaOur iconic fjørå and skibotn collections have put an end to seasonal biking. Launched in 2009 as the world’s first dedicated singletrack mountain bike collection, fjørå’s creations offer freeride-inspired design, bold colors, and innovative features that are the perfect partner to the durable craftsmanship behind the skibotn collection. As both collections have naturally evolved into year-around product lines, we’ve made sure you will never have to save your two-wheeled adventures for another day. #welcometonature Explore both collections here:

Women – https://www.norrona.com/en-GB/product…

Men – https://www.norrona.com/en-GB/product…

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