Let’s state the obvious- this video is an advertisement for high-end outdoor gear brand Norrøna. Everything is an ad these days, but I just wanted to make sure that we were all on the same page.
With that being said, I loved the shit out of this video. Why can’t all companies make ads that people actually want to watch? I guess that’s easier said than done…
Also, it’s pretty easy to sell a new line of mountain biking gear when you can shoot pro athletes riding bikes in beautiful Norway. The product just kind of sells itself, ya know?
Norrøna: “Our iconic fjørå and skibotn collections have put an end to seasonal biking. Launched in 2009 as the world’s first dedicated singletrack mountain bike collection, fjørå’s creations offer freeride-inspired design, bold colors, and innovative features that are the perfect partner to the durable craftsmanship behind the skibotn collection. As both collections have naturally evolved into year-around product lines, we’ve made sure you will never have to save your two-wheeled adventures for another day. #welcometonature Explore both collections here: