“Its just as handsome as it is rugged.”

What better way to test wristwatch against the elements that strapping it to the tip of some old school straight skis and sending them down the slopes of Sun Valley, Idaho.  Check out this 1971 Timex commercial that oozes that old school cool Sun Valley vibes. 

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....