How the hell did GoPro do it? The action-sports camera brand has turned into a marketing giant that literally has its customers create promotional content for them on a daily basis.
I don’t know of any other business that’s done this as successfully as GoPro, and they should honestly be commended for it.
To prove my point, GoPro created a compilation video of their ‘Top 10 Epic Sends’ that really wraps up what I’m talking about with a bow.
Not sure why everybody has to light shit on fire now, but I guess that’s the stage we’re at of trying to get your action sports videos some traction on the internet.
I’d also like to note that Jesper Tjader is an insane person for doing that loop on skis, and that guy who flew through the hole on a wingsuit needs to be locked up in an institution. I think there’s a chunk missing in his brain related to fear, and probably something else.