The Suzy Chapstick commercials are long before my time, but I feel like every Boomer and Gen Xer I talk to remembers these commercials from back in the day. Is it the most famous use of a skier in a marketing campaign, ever?
Not sure, but I can’t lie that changing Suzy Chaffee’s name to Suzy Chapstick is pretty genius. It’s kind of has a dad joke vibe, but I dig it. It’s also extremely easy to remember and it sticks in your head.
While using a famous skier to promote Chapstick was undoubtedly effective, I imagine that the commercials also exposed many new people to skiing. That’s why I’m starting to wonder if these commercials were the most effective marketing campaign for skiing ever created?
On another note… Is anybody else a habitual Chapstick user like me? I don’t leave home without it, but I’m starting to wonder if they put something into the Chapstick that makes me want to use it more? Maybe I’m getting too deep on this, but I’m really starting to think they might… I mean what did people do before the invention of Chapstick? Were everybody’s lips just permanently chapped? Or did allowing them to get initially chapped allow this ski to heal and adapt and using Chapstick prevents that from happening? Really makes a ski blogger think…