“GRAB because grabbing your snowboard is an awesome feeling and is truely the essence of snowboarding since the old days. Grabing my board for the first time at the age of 8 is still to that day one of my favorite moment on board and has been a big motivation to snowboard some more and keep grabbing. For those core reasons we decided to dedicate 2 summer days on a patch of snow to simply Grab our boards (one rule: no flips or rotations allowed) to try all the funky grabs that exist and try to invent some new ones.”
Love seeing some of the best riders in the world capable of the most difficult rotations imaginable take a step back from all the gymnastics and appreciate the simple joy of grabbing their boards in every which way possible. Tons of fun, tons of creativity, a joy to watch.