Vail Resorts has sold an astonishing 850,000 season passes so far this season. That’s an 18 percent increase in pass sales compared to last year at this time.
This info was provided in Vail’s Resorts Fiscal 2020 Fourth Quarter and Full Year Results Report.
“Season pass sales through September 18, 2020 for the upcoming 2020/2021 North American ski season increased approximately 18% in units and decreased approximately 4% in sales dollars as compared to the period in the prior year through September 20, 2019, with sales dollars for this year reduced by the value of the redeemed credits provided to 2019/2020 North American pass holders. Without deducting for the value of the redeemed credits, sales dollars increased approximately 24% compared to the prior year. Pass sales are adjusted to eliminate the impact of foreign currency by applying an exchange rate of $0.76 between the Canadian dollar and U.S. dollar in both periods for Whistler Blackcomb pass sales.”