If you’re a company looking for street cred with mountain folk who better to team up with than the U.S. Ski and Snowboard Team. That’s exactly what Land Rover North America did we nod in approval because we always appreciate big money behind winter sports athletes.
PR News Wire reports throughout the partnership athletes will partake in Land Rover brand milestones, custom content creation and social media integrations. The agreement also includes broadcast, social media/digital promotion rights, custom competition content creation, and email marketing campaigns with the U.S. Ski & Snowboard registered fan base. Land Rover branding will also appear on the athlete uniforms and team gear, as well as available to consumers through U.S. Ski & Snowboard and Land Rover official branded goods.
“As Land Rover continues to grow in the U.S. market and we launch models like the new Defender, we are supporting activities such as skiing and snowboarding that resonate with our expanding American customer base. The athletes of U.S. Ski and Snowboard exemplify ‘Capability with Composure,’ a hallmark of Land Rover. We are proud to support them in their quest to be the premier winter sports team in the world.” –Kim McCullough, Vice President, Marketing, Jaguar Land Rover North America