This incredible piece of advertising was shot in Hawaii over a nine-day period in 1998. Directed by Jonathan Glazer and produced by Academy, the clever and perfectly executed commercial still resonates today. It has won numerous accolades including multiple Clio Awards and was voted the “Best Ad of All Time” in a poll conducted by Channel 4 and The Sunday Times.  The ad uses the metaphor of Hawaiian surfers waiting in a surreal lineup for the ultimate wave to reflect anticipation for the perfect pint of Guinness.  Rad.

For a detailed article on the ad please read on HERE.

Director | Jonathan Glazer
Prod Co | Academy
Editor | Sam Sneade
Agency | AMV BBDO