Started by the legendary ski bum Bob Smith, Smith Optics has grown into an international brand that’s recognized as one of the best in snow business. Their iconic logo has had its fair share of ups and down, most of which are captured in this short 2 minute history. Enjoy.

*Video courtesy of smith optics

Barclay Idsal is a seasoned writer and digital content producer with over a decade of experience in the ski industry, where writing and skiing rank as his two all-time favorite pastimes. A passionate advocate...