Loving the demonstration video of dude getting whacked with wooden sticks in the head but not sure I’m a true believer. I mean at what point does it cease to be a beanie and become a straight up helmet?

It appears low profile and beanie-esque in the photos but when its on his head it looks pretty much like a conventional helmet. No word on pricing but you can sign up for pre-orders HERE. Thoughts?

“ANTI Ordinary is developing a world first…a beanie that’s as safe as a helmet. Using a patented design this helmet/beanie will harden on impact then go back to being soft. So you’ve got the comfort of a beanie as you shred around the slopes, but the safety of a helmet. We’re currently taking signup’s for pre-orders at https://antiordinary.co Signup for exclusive news/info,