1966 Portrait of Ski Coach Bob Beattie Original News Service Photo | Cover: US Ski & Snowboard

Bob Beattie was both a catalyst and marketing godsend for the US ski industry. Between his broadcast career and time spent coaching ski racers,  Beattie brought snow-sliding to the forefront of American culture. On Sunday he died in Fruita, surrounded by family.

Related: Denver Is On The Short List Of Potential Sites For The 2026 Or 2030 Olympics

Following his coaching debut at Middlebury College (also his alma mater), Beattie lead the University of Colorado to multiple NCAA titles before taking the helm as the founding coach of the US Ski Team. Ultimately he would coach legends like Steamboat’s Billy Kidd and former CU ski teamer Jimmie Heuga to medals at the 1964 olympics in Innsbruck, Austria.

Following his time spent as ‘coach,’ he would later move on to broadcasting with the like of ESPN and ABC, covering the olympics as well as other skiing related programs on television. Beattie is survived by two children as well as multiple grand kids and great-grand kids.

Find out more about the legend here: Founder Of U.S. Ski Team, Bob Beattie, Passes Away

Unofficial Networks Newsletter

Get the latest snow and mountain lifestyle news and entertainment delivered to your inbox.

Hidden
Newsletters
This field is for validation purposes and should be left unchanged.