“It has taken us all by surprise… Where are all these people are coming from?” – Jeff Hanle, Aspen Ski Co. VP of Communications (*Quote courtesy of the Vail Daily)
Aspen’s marketing team just went above and beyond all expectations with their 50th birthday celebration after selling twelve thousand $6.50 lift tickets meant to honor prices from 1967.
According to the Vail Daily, resort officials are being forced to scale back the promotion, fearing that Aspen’s slopes will become too congested over that particular, anniversary weekend. Originally, Aspen Snowmass projected only a few thousand people would show up but those expectations were blown out of the water within the first month of the tickets going on sale.
Still, Aspen Snowmass is planning on offering $6.50 lift tickets at the window on the day in question but online sales are being restricted to people who are willing to purchase lodging with their discounted lift ticket.
Buy in advance here: 50th Anniversary Ticket + Lodging