If you’re looking for a bike wheel spokesman who will put your product through its paces in spectacular form, it doesn’t get any better than Danny MacAskill.  Best part…..if you beat these carbon wheels into failure, Santa Cruz has lifetime warranty on them and not just against manufacturer’s defects:

“Lifetime. No gimmicks. Not limited. If you do actually manage to break our rim while out riding, we’ll replace it for free. And probably high five you in the process! If it gets run over by a truck we’ll help you out with a low cost accidental ‘crash replacement’, because life’s too short to argue. We know riding time’s too precious to keep you waiting, so we’ll do our best to sort you out fast.”

The wheel sets start at $1599 USD, so they are definitely a pricey investment but when you factor in the lifetime warranty they might be a value purchase if you’re the hard riding type that’s been know to destroy a wheel or two. 

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