As if Lindsey Vonn didn’t already need motivation to go for gold at the 2018 Winter Olympics in Pyeongchang…
What many consider to be the most sought after symbols of victory in all of sport, the medals for the upcoming Olympics in Pyeongchang are putting some fire in the bellies of winter sports competitors.
“[The medals] are mainly inspired by Hangeul(the Korean alphabet) and represent the athletes’ passion & effort for the Games.” – Pyeonchang 2018
The medals incorporate various cultural as well as linguistic themes, including the parts of the Korean alphabet as well as Gapsa, a textile made famous on the Korean peninsula. The person responsible for the overall design was LEE Suk-woo.
Find the entire Pyeongchang 2018 release here: Korean Culture Celebrated in PyeongChang 2018 Olympic Winter Games Medals