Back in 2008, JP Auclair and Chris Benchetler travelled to Niseko, Hokkaido to ski some powder. Ultimately, their segment in the Poor Boyz film, “Reasons,” would give thousands of skiers and snowboarders reason to ski in Japan.

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You know it snows a lot when…

*Video courtesy of JP Auclair

Barclay Idsal is a seasoned writer and digital content producer with over a decade of experience in the ski industry, where writing and skiing rank as his two all-time favorite pastimes. A passionate advocate...

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