Although Coors just released a awesomely horrible ad promoting backcountry recklessness, we thought we’d even the playing field by looking back to the days when Coors and skiing were synonymous.

Note: If you’re looking for some style on Gaper Day, you may want to start taking some notes now. 

 

Barclay Idsal is a seasoned writer and digital content producer with over a decade of experience in the ski industry, where writing and skiing rank as his two all-time favorite pastimes. A passionate advocate...