WIRED.COM highlights a new company, Voormi, that is touting new clothing tech that produces a waterproof, breathable textile unlike anything on the market today.
“THERE’S A NEW way to brace yourself against the cold and wet the next time you hit the ski slopes. It’s a material that’s less bulky, more supple, and more comfortable than whatever is in that jacket you’ve been wearing the last few winters.
A small Colorado-based company, Voormi, is touting a technology that produces a waterproof, breathable textile with only a single layer of material. It could be the most significant advancement in outdoor clothing since the first Gore-Tex jacket with a waterproof-breathable membrane debuted in the mid-1970s.
Voormi’s new approach, announced late last month at the Snowsports Industry Association tradeshow, could eventually replace those stiff, bulky weatherproof shells and conventional layering systems in favor of garments that have multiple, customizable properties—wicking and waterproofing, or insulation and windproofing—all while remaining thin and light. At stake is nothing less than a shakeup of what is a $1.5 billion-per-year market in outerwear in the US alone.”
……..continue reading on WIRED.COM.
