This is the kinda marketing we love to see from ski companies. Well done DPS Skis. 

“Midway through a dry season, with scraggly trees, icy slopes, and hardly any base, Mount Baker suddenly finds itself consumed by the chaos of the year’ biggest storm– unleashing several feet of snow every night for ten straight days. Plows work around the clock to keep order, but still the ditches fill with battered cars fallen victim to the heavy drifts. As the snow tirelessly buries the mountain, and the warmth and color of the sun become distant memories, the DPS crew reaches the top to find themselves cradled in a monochromatic powder paradise, everything washed away in a rapture of white.” – DPS SKIS