You probably saw this commercial air during the Superbowl. Now watch the behind the scenes video here https://vimeo.com/108499245

Babes, beers and bears….what more could you ask for in a commercial. Correct me if I’m wrong but I think I spotted legendary ski filmer Tom Day on set.  Labatt gets mega points for hiring one of the best men behind the camera the industry has ever known.

Francis Xavier is a seasoned writer for Unofficial Networks, bringing a lifetime of outdoor experience to his work. Having lived in a ski resort town for years he has a deep connection to mountain culture....