"Sweetgrass Productions’ Afterglow is arguably the most cinematically profound ski movie ever made." - Outside

"Sweetgrass Productions’ Afterglow is arguably the most cinematically profound ski movie ever made." - Outside

ALL

"Sweetgrass Productions’ Afterglow is arguably the most cinematically profound ski movie ever made." - Outside

By

sweetgrass-productions-afterglow-film_h

The first images of  Sweetgrass Productions’ Afterglow look out of this world. It looks as though Nick Waggoner and his crew have taken night riding to a whole new level. Outside sheds some light on  Sweetgrass Productions’ new film and commercial for Philips’s new Ambilight television.

“It’s only ten minutes long, but Sweetgrass ProductionsAfterglow is arguably the most cinematically profound ski movie ever made. The clip was shot entirely at night—a first for the genre—deep in the backcountry of British Columbia and Alaska, and the breathtaking footage achieved by the Sweetgrass team did not come easily. Nick Waggoner, Sweetgrass’s 28-year-old founder and the director of Afterglow, oversaw crews that illuminated ski runs as long as 2,500 feet using washing-machine-size lights that were airlifted—along with scaffolding, wires, and generators—onto four-by-four-foot platforms. Octocopter drones and on-the-ground cameras captured skiers clad in LED-studded jumpsuits, leaving bright contrails of billowy powder behind them.

It’s beautiful and eerie and looks expensive—and it was. “I’m not willing to say how much we spent on this project,” says Waggoner, but the per-minute cost was double what they typically spend. Sweetgrass was able to afford it because Afterglow isn’t just a movie: it’s also a commercial for Philips’s new Ambilight television. After the film debuts this fall, it will be cut into shorter segments that will run as TV ads.” – Keep reading @ Outside

More Unofficial Networks