From Red Bull Media House:
Santa Monica, Calif. (March 5, 2014) – From the producers of the game changing snowboard films “That’s It, That’s All” and “The Art of FLIGHT”, Red Bull Media House, in association with Brain Farm Digital Cinema, are proud to announce production of the next feature in Travis Rice’s iconic franchise. The multiple-year project will build upon the success of these earlier films, employing higher levels of cinematography, the use of cutting edge technology, rich storytelling, and exploring even more remote and untouched locations than ever before.
“This film is an incredibly ambitious project,” says Travis Rice while currently shooting on location. “After pushing the limits in ‘The Art of FLIGHT’ we knew that it would be tough to take it to the next level without seriously getting out there. I can’t reveal where we’re going yet, but I can say we are headed into the unknown, and it’s an entirely new approach to following winter for me. Our team is going all in on this one.”
The project will continue to push the limits of film technology and be shot entirely in 4K ultra high-definition. 4K has twice the horizontal and vertical resolution as the current high-definition format, with four times the amount of pixels and detail of HD overall (8 million pixels for 4K compared to 2 million pixels for HD). This is incredibly important when showcasing the level of realism on screen in order to highlight the action and nature shots as they are intended. Each 4K camera setup being used weighs approximately 60 pounds and has to be carried into the backcountry, with some shoots requiring up to 5 cameras.
“We’ve spent almost 2 years now on pre-production and logistical planning for this film,” says Curt Morgan, Founder of Brain Farm Digital Cinema. “Between scouting new locations, developing our storyline, and working on the creative aspects, I feel the time invested will be the differentiating factor in this production.”
Both “That’s It, That’s All” and “The Art of FLIGHT” have changed the viewers’ perception and expectation of what a snowboard film can be, not only through the latest camera technology, but also through creative camera angles, progressive riding, and carefully curated soundtracks, all helping to make “The Art of FLIGHT” the best selling snowboard documentary to date.
“While we’re proud of the reaction from all the fans around the world as well as the success the franchise has had thus far, we don’t want to rest on our laurels,” says Scott Bradfield, Head of Production for Red Bull Media House. “4K is certainly the future of cinema and we want to be ahead of the curve and provide a state-of-the-art experience for our viewers unlike anything seen to date. We’re incredibly excited to kick off this next project and between the locations, toys, and talent of all the athletes, filmers and producers, we can’t wait to deliver fans a film beyond their wildest expectations.”
Additional details regarding the film’s title, projected release date and more are expected to be announced this upcoming Fall. In the meantime, tune in to www.redbull.com/snow