SnowSports Industries America (SIA) has published it’s 2013 snow sport participant study. The study tracked participation in alpine skiing, snowboarding, cross-country skiing, free-skiing, telemark skiing and snowshoeing for the 2012-2013 winter season. The report found that ski and snowboard participation slumped 3 percent last season, largely due to a slow start.
FACTS:
– The genders of the snow participants were 62% male and 38% female.
– There were a total of 19.3 million snow participants.
– Nearly 50% of all snow sport participants were alpine skiers and snowboarders.
– 54% of snow sport participants made over $75,000 annually and 74% are home owners.
– The most popular snow sport among women is Snowshoeing.
– The most diverse snow sport is Freeskiing with minorities representing half of all participants.
– Alpine skiing participation declined the most, down 19 percent to 8.2 million participants.
