Roger Marolt of Ski Area Management shared his thoughts on the current state of skiing in this opinion piece SPEAK OUT :: STANDING UP FOR SKIING.
[THE FOLLOWING WAS ORIGINALLY WRITTEN FOR THE SNOWMASS SUN AND IS EXCERPTED HERE WITH PERMISSION FROM THE AUTHOR. WE RESISTED THE URGE TO PUT IN SKIING/SNOWBOARDING IN EVERY INSTANCE, BUT YOU GET THE PICTURE. —ED.]
Somebody around here has to stand up for skiing. In a great move that inadvertently defended the integrity of the sport, our Town Council…shot down the boringly pretentious Roaring Fork Mountain Club that, for a not-so-small fee, will valet park your car slopeside, carry your skis to the snow and set them down facing the correct direction, buckle your boots, confirm your après ski and wipe your nose to begin your pampered and properly sanitized mountain adventure.
I’m not saying that skiing has to be completely hard core, but the love handles we have sprouted lately aren’t doing much for the image. We’ve become soft around the middle, and that’s bad for the heart.
The greatest mystery in the industry appears to be why the sport is dying. Since 1979, participation in the sport has grown a measly 0.6 percent annually. The problem is that nobody is protecting the image of skiing.
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