The whole point of this vid is to convince you to buy a season pass next year…but you’ve gotta give props to Squaw for putting together a pretty fun little edit, huh?
Squaw/KSL’s new focus is families and their dollars. This video doesn’t speak to families. It speaks to the unbridled GNAR-Sauce that boils deep down in the hardcore NorCal skier/boarder.
Good strategy, right? The people who buy season passes are locals and weekend warriors from The Bay who love to ski pow and throw double backflips under the chairlift.
We eagerly await the family-style video they make for the fly-in tourist families they so long to attract. Will that video feature the new high-octane propane fire pit? We can only hope so…