Vail Resorts experienced a 12.6% drop in skier visits in the 2011/12 ski season. Vail Resorts owns Kirkwood, Heavenly, Northstar, Vail, Beaver Creek, Keystone, & Breckenridge.
The 12.6% skier visit drop is compared with last winter’s skier visits at Vail ski resorts. This number excludes Kirkwood’s skier visits.
VAIL RESORTS 2011/12 NUMBERS COMPARED TO 2010/11 NUMBERS:
– Skier visits at the 4 Colorado resorts down 8.9%
– Skier visits at the 2 California resorts down 24.2%
– Lift ticket revenue (including an allocated portion of season pass revenue) was down only 0.3% compared to 2010/11
– Ski school ancillary revenue up 0.3%
– Dining revenue down 4.0%
– Retail/rental revenue down 0.3%
– Ancillary revenue per skier visit from ski school, dining, & retail/rental increased 13.4%
“This was one of the most challenging weather seasons in the history of the United States ski industry marked by historically low snowfall and one of the mildest winters on record. These highly unprecedented weather patterns extended over much of the season including the key Christmas, Spring Break and Easter periods, adversely impacting terrain. Cumulative snowfall at our six resorts was down more than 50% over the prior season.” – Rob Katz, Vail Resorts’ CEO.
“In the face of these unprecedented conditions, we were very pleased with the resiliency demonstrated in our business.” – Rob Katz, Vail Resorts’ CEO.
Advanced 2012/13 season pass sales at Vail’s resorts have been strong thus far.
“Advanced season pass sales will exceed our prior year total spring season pass sales in both units and sales dollars, adjusted as if Kirkwood were owned in both periods. This is particularly heartening considering the record high season pass sales we reported in spring 2011. This creates early momentum for next year and reflects the loyalty and commitment we have from our customer base and their confidence that we will again deliver an exceptional experience in the coming ski season.”- Rob Katz, Vail Resorts’ CEO.
Vail is on a ski resort buying Tear lately. Jackson Hole is one of the last big name privately owned ski resorts. Do you think Vail has their eye on Jackson Hole?