“At Telluride Ski Resort, they’ll let you take the Plunge…but they won’t take American Express.”
Rediscovering this classic Visa ad that ran for the 1994 Olympics in Lillehammer, I realized this is definitely the first time I had ever seen or heard of Telluride as a kid. Lot’s of great shots in here including what looks like the North Chute headwall(?), some sweet early 90’s gear and style and of course that trademark ‘voice’ that adds just so much drama to it all. Love that guy!
I think they should bring back these trail signs, this Plunge sign is awesome!
Anyone know who the skiers are in this clip?