Both K2 and the Rolling Stones are celebrating their 50th anniversaries this year. So, K2 thought it would be a good marketing move to team up with the Stones and toss their Lips & Tongue symbol on four of their skis this coming season. It’s a pretty cool idea and somewhat unique.
The K2 Rolling Stones Limited Edition Ski Collection will be coming out in November 15, 2011.
The questions is: Is this cool? Or, is it kinda old and lame?
Do you really wanna think of this face every time you click in?
I’m personally still undecided. I love the Stones, but I’m not a huge fan of the Lips & Tongue, and I don’t know if I’d want it staring at me every time I clicked into my skis.
They would be good for the wall, tho.
One of the K2 Rolling Stones Limited Edition Ski Collection models coming out in November 2011.
Another question is: Will it help sell K2 skis? The Stones are pretty antiquated for the younger generation, but I suppose there are still plenty of old people who saw the Stones live (eh hem, me) that are still buying skis. I don’t really picture the new generation on ‘em, and I’m pretty damned curious as to who we will see on ‘em…
…which spontaneously leads me to another great question: Will we see more of these at Squaw or Alpine? hmmmm….
“Turning 50 alongside the Rolling Stones and collaborating with the band on a project to celebrate the same anniversary is a fitting way to start a very loud and fun party for K2 that will span 2012,” said Jeff Mechura, vice president of global marketing for K2.