Both K2 and the Rolling Stones are celebrating their 50th anniversaries this year. So, K2 thought it would be a good marketing move to team up with the Stones and toss their Lips & Tongue symbol on four of their skis this coming season. It’s a pretty cool idea and somewhat unique.
The K2 Rolling Stones Limited Edition Ski Collection will be coming out in November 15, 2011.
The questions is: Is this cool? Or, is it kinda old and lame?
I’m personally still undecided. I love the Stones, but I’m not a huge fan of the Lips & Tongue, and I don’t know if I’d want it staring at me every time I clicked into my skis.
One of the K2 Rolling Stones Limited Edition Ski Collection models coming out in November 2011.
Another question is: Will it help sell K2 skis? The Stones are pretty antiquated for the younger generation, but I suppose there are still plenty of old people who saw the Stones live (eh hem, me) that are still buying skis. I don’t really picture the new generation on ‘em, and I’m pretty damned curious as to who we will see on ‘em…
…which spontaneously leads me to another great question: Will we see more of these at Squaw or Alpine? hmmmm….
“Turning 50 alongside the Rolling Stones and collaborating with the band on a project to celebrate the same anniversary is a fitting way to start a very loud and fun party for K2 that will span 2012,” said Jeff Mechura, vice president of global marketing for K2.