Northstar at Tahoe has recently asked its Facebook fans (all 22,000 of them) to help name a new high-speed chair lift and two new trails that are being built this summer. After the FB suggestions are in, you will then have the chance to vote on your favorite names for the lift and runs.
Quote from The Ski Channel:
“Facebook and other social media outlets provide us a unique opportunity to engage directly with our guests,” Davy Ratchford, director of branding and marketing at Northstar-at-Tahoe Resort said. “Rather than leaving it up to our internal team to name the new lift, we thought this was a great opportunity to involve the larger community of people who ski and ride here all season long in the naming of a lift that will improve the skiing and riding experience in a popular area of the mountain.”
This construction is a part of a number of projects Northstar is embarking on this summer. These projects include a new lift, two new trails, two new restaurants, and new snowmaking and rental outlets.
If you have any suggestions, we’d love to hear them!