U.S. Ski & Snowboard has announced a new multiyear partnership with DICK’S Sporting Goods, naming the national sporting goods retailer an Official Retail Partner and launching an exclusive clothing collection celebrating America’s top skiers and snowboarders.
The partnership, announced Friday, November 13, includes a new apparel collection developed through DICK’S exclusive outdoor brand, Alpine Design. The initial lineup features T-shirts and hoodies displaying official U.S. Ski & Snowboard logos, with additional clothing styles planned for future seasons.
The collaboration will also bring U.S. Ski & Snowboard athletes into DICK’S stores for appearances and promotional campaigns tied to World Cup events and the upcoming 2030 Olympic and Paralympic Winter Games.
New Collection Available Nationwide
The new Alpine Design collection will be available through select DICK’S Sporting Goods stores across the East Coast, Midwest and West, as well as through the retailer’s website. Fans will also be able to find the collection at many domestic U.S. Ski & Snowboard World Cup events.
U.S. Ski & Snowboard President and CEO Sophie Goldschmidt welcomed the partnership, highlighting the opportunity to connect with a broader audience as the organization prepares for the next Olympic cycle.
“We worked side by side with DICK’S on this collection, from the first designs to the final product, and are excited to see it in stores,” Goldschmidt said. “DICK’S is helping us build a connection with a broad group of fans as we head toward the next Olympics and Paralympics.”
DICK’S will also carry select pieces from the official U.S. Ski & Snowboard uniform collection produced by The North Face, giving fans another way to wear apparel associated with the national teams.
Another Major Partnership for U.S. Ski & Snowboard
The announcement continues a busy period of commercial partnerships for U.S. Ski & Snowboard. In May, the organization announced an eight-year agreement with The North Face, making the outdoor brand its Official Performance Apparel Partner through the 2034 Olympic and Paralympic Winter Games in Utah.
The new relationship with DICK’S serves a different purpose, expanding retail distribution and creating a separate collection of everyday clothing through Alpine Design. The partnership also gives U.S. Ski & Snowboard access to DICK’S extensive network of stores and customers across the country.
Aimee Watters, vice president of Vertical Brands at DICK’S, said the collaboration is a natural extension of the company’s outdoor clothing business.
“With Alpine Design’s deep connection to the outdoors, collaborating with U.S. Ski & Snowboard feels like a natural fit,” Watters said. “This collection gives fans a new way to show their support through Alpine Design while exposing more athletes to the excitement of winter sports.”
Beyond apparel sales, the partnership is intended to help introduce skiing and snowboarding to new audiences through athlete appearances, in-store events and campaigns highlighting the national teams.
U.S. Ski & Snowboard currently represents more than 240 elite athletes competing across 12 teams, including alpine skiing, freestyle, freeskiing, cross-country skiing, snowboarding and Para sports. With the next Winter Olympics scheduled for 2030 in the French Alps, the organization is continuing to expand its partnerships with companies that can help bring winter sports to a wider audience.
The new Alpine Design x U.S. Ski & Snowboard collection is available through DICK’S Sporting Goods, with additional styles expected in the coming seasons.
