Two of the biggest names in outdoor recreation are teaming up.
REI Co-op and AllTrails announced a multiyear partnership Sept. 15 that will combine discounted AllTrails memberships for REI members with trail stewardship events, in-store programming and other efforts aimed at getting people outside.
Under the agreement, REI becomes AllTrails’ official outdoor retailer in the United States, while AllTrails becomes REI’s official outdoor exploration app partner. The companies also plan to hold activations at REI stores around the country.
For REI’s roughly 26 million members, the most immediate benefit is discounted access to AllTrails’ paid plans.
“This partnership felt natural to us from the start,” said Carly Smith Costello, Chief Business Officer at AllTrails. “We’re equipping REI members with the app they need to explore the outdoors and connecting them to real insights from the AllTrails community – from trail reviews and photos to current conditions and popular times. This is the start of a long-term partnership to support our communities’ shared love of the outdoors.”
“Helping our members spend more time outside is one of the most meaningful ways REI delivers on the promise of co-op membership, and this new partnership with AllTrails helps us do just that,” said Abigail Jacobs, Chief Marketing Officer at REI Co-op. “Together, we are making co-op membership more valuable by making it easier to discover new places, plan adventures, and explore with confidence. We’re excited to help more people deepen their connection to the outdoors and the commitment to protect it.”
REI Members Get Discounted AllTrails Memberships
REI members can now purchase AllTrails Plus for $25 per year, compared with its standard $35.99 annual price.
AllTrails Peak is available to REI members for $50 per year, compared with the regular $79.99 annual subscription.
AllTrails offers three membership levels.
The free Base plan includes trail discovery, basic maps, community reviews and navigation. Plus adds features including downloadable offline maps, wrong-turn alerts, 3D trail previews, live activity sharing and trail-condition information. Peak includes the Plus features along with AllTrails’ more advanced route-planning and on-trail tools.
For hikers, mountain bikers and backcountry users, offline maps are one of the more useful paid features, particularly in mountain areas where cell service can disappear quickly.
The Partnership Goes Beyond App Discounts
REI and AllTrails are also expanding the Better Trails Club, a trail stewardship program the companies tested earlier this year.
More than 500 volunteers participated in six Better Trails Club events during the spring, according to REI. The outings combined guided trail experiences with cleanup and stewardship projects involving local nonprofits and community organizations.
Nine additional Better Trails Club events are planned across the United States this fall. REI describes the upcoming events as community hikes that include micro-trash cleanup based on Leave No Trace principles, followed by gatherings for participants.
That makes the partnership more than a straightforward agreement to offer a discounted app subscription.
REI gets a direct connection to one of the most widely used trail-discovery platforms, while AllTrails gains access to REI’s enormous membership base, retail stores and existing outdoor education network.
REI Is Also Putting $1 Million Into America’s National Trails
The new partnership arrives as REI expands several other trail-focused initiatives.
Earlier this month, the co-op announced that it will donate $1 million to organizations supporting America’s National Scenic and Historic Trails as part of National Public Lands Day on Sept. 26. Customers, members and employees can vote through Oct. 2 on how part of that funding will be distributed.
The participating organizations work across more than 60,000 miles of nationally designated trails, including routes such as the Appalachian Trail and Pacific Crest Trail.
REI also reported that its Cooperative Action Fund distributed more than $12 million to 369 nonprofit organizations in 2025, supporting work that included more than 13,000 miles of trails and waterways.
AllTrails Continues to Expand Beyond Trail Maps
AllTrails has also been adding features and membership benefits beyond its original trail-finding function.
The platform says its database now includes more than 450,000 trails around the world. Its paid subscriptions add offline navigation and other tools designed for people traveling beyond reliable cellular coverage.
The new REI partnership gives the company another way to connect that digital trail network with the physical outdoor industry.
For REI members who already pay for AllTrails, the discounted subscription pricing is the most obvious benefit. But the longer-term significance may be the combination of REI’s retail and outdoor education footprint with AllTrails’ enormous digital community.
