U.S. Ski & Snowboard and Toyota jointly announced an expanded partnership designating Toyota as the Official Title Partner of the Toyota U.S. Snowboard Team through 2028.
“We’re thrilled to expand our relationship with Toyota and bring them on as Title Partner of our snowboard teams. Toyota’s long-term support, dating back nearly a decade, reflects their deep commitment to our organization and our athletes. Their investment spans every level of U.S. Ski & Snowboard, from title sponsorship to Official Mobility Partner to support across our events pipeline, and that level of commitment allows us to create more opportunities for our athletes and organization. We look forward to continuing our work with them in the years to come.” -Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard
Under the newly penned agreement, Toyota will become the Title Partner of the Toyota U.S. Snowboard Team, supporting the halfpipe, slopestyle, big air, snowboard cross and Para snowboard teams. Over the years, Toyota has partnered with athletes across the organization’s 12 sports, providing vehicles and support that help them pursue their goals both on and off the snow.
“Toyota is proud to grow our partnership with U.S. Ski & Snowboard. For the last decade we have been supporting athletes as they pursue excellence on and off the snow. We look forward to continuing that support with our new role as Official Title Partner of the Toyota U.S. Snowboard Team.” –Dedra DeLilli, Vice President, Marketing Communications at Toyota
Toyota’s new Title Partnership broadens a pre-existing agreement with U.S. Ski & Snowboard, initially partnering with the organization from 2016-2019 as the Official Automotive and Mobility Partner. In 2021, Toyota expanded involvement to include the Title Sponsorship of the Toyota U.S. Grand Prix series, the Toyota U.S. Alpine Championships, Toyota U.S. Freestyle Championships and the Presenting Partner of the Visa Big Air presented by Toyota events. When U.S. Ski & Snowboard brought Para sports under its umbrella in 2024, Toyota also became the title sponsor of the Toyota U.S. Para Snowboard Team.
“The support we’ve received from Toyota with the U.S. Para Snowboard Team has been truly amazing. From helping bring back domestic World Cups to supporting travel costs for each athlete, Toyota helps keep our team moving forward. Now, we’re taking the next step by bringing all the snowboard disciplines together under one team, and as a Para athlete, it’s a historic moment to finally wear the same badge as our able-bodied counterparts!” –Zach Miller, Toyota U.S. Para Snowboard Team Athlete Zach Miller
