U.S. Ski and Snowboard has officially signed a multiyear sponsorship with Pirelli Tires. The sponsorship runs through the 2028-2029 season. The Pirelli logo will now appear on Stifel U.S. Alpine Ski Team athletes’ uniforms and across various digital and broadcast media. Pirelli is no stranger to supporting speed as they have been the exclusive tire supplier for F1 since 2011
“A new partnership, driven by the pursuit of excellence. Pirelli U.S. is proud to join forces with U.S. Ski & Snowboard. Together, we’re pushing performance forward, from the road to the mountain.”
“The U.S. is a key market for Pirelli, and this partnership represents another important step in strengthening our relationship with consumers across the Country. Whether it’s navigating winter roads to reach the mountains or competing at the highest level of international sport, performance, confidence and control matter. Those are the same qualities that define Pirelli’s products, making U.S. Ski & Snowboard a natural partner for our brand.” -Claudio Zanardo, CEO of Pirelli North America
“Pirelli’s reputation for performance and precision reflects exactly what our athletes demand from every piece of equipment they trust. This partnership connects us with a brand that shares our commitment to excellence, and we look forward to representing Pirelli across the world’s biggest stages.” –Sophie Goldschmidt, President and Chief Executive Officer of U.S. Ski & Snowboard
Perilli joins J.Crew, Dunkin and Cloudflare, among several other U.S. Ski & Snowboard partners. The sponsorship reinforces Pirelli’s commitment to the North American market, where the company continues investing in manufacturing.
