U.S. Ski & Snowboard just announced the launch of a new luxury travel program they are calling The Crest Club offering a “five-star, white-glove experience that only the U.S. Ski & Snowboard Team can provide.” The program kicks off this winter across three stops of the FIS World Cup circuit, including one domestic and two international.
The VIP style package includes curated experiences like unique access to the team and the mountains, including skiing with legends, private luxury après-ski opportunities, five-star accommodations, custom U.S. Ski & Snowboard apparel and exclusive first track resort ski and snowboard experiences.
U.S. Ski & Snowboard is well acquainted with running high-end hospitality programs around World Championships and Olympic Winter Games for big-time donors and will offer the same style experience to any fans willing to shell out the big bucks. There isn’t any public price listing for The Crest Club experience (inquiries are made through email to vip.travel@usskiandsnowboard.org) but we have to imagine it won’t come cheap.
“The addition of The Crest Club offers the most dedicated sports fans, partners and donors the opportunity to experience the exclusive insider-only program at additional destinations and surround themselves within the action of the Stifel U.S. Ski Team and international athletes.” -U.S. Ski & Snowboard
The Crest Club will launch with three events for the 2025-26 season including Deer Valley Resort, Utah, Kitzbühel, Austria and St. Moritz, Switzerland.
“The Crest Club has been a long time in the making and we are thrilled to bring it to life with a trusted partner, especially during such an exciting season. VIP experiences are becoming increasingly important in sports. Skiing and snowboarding are the ultimate luxury lifestyle sports, combining world-class performance with unmatched exclusivity.” -Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard
“We are proud to partner with the U.S. Ski & Snowboard Team to create a unique and engaging hospitality program, elevating the fan experience to new heights. Consumer interest in premium sports and entertainment experiences has never been greater, and we believe this program maximizes their return on their investment with unprecedented access to the slopes and the Team.” -Chris Weil, co-CEO and founder, Horizon Sports & Experiences
The Crest Club Step into a world few will ever see!
Three stops. Two continents. Endless moments in the Crest Club.
Introducing a one-of-a-kind hospitality experience from U.S. Ski & Snowboard. Join us as we take you inside the world of the Stifel U.S. Ski Team. You’ll go beyond the stadium with private access on iconic mountains to intimate moments with world-class athletes. Every detail is intentional, and every interaction is memorable. This isn’t just watching a race; it’s a luxury experience with access as only we can provide. To get any closer, you would have to be on the team.
St. Moritz World Cup, an Audi FIS Alpine World Cup – Dec. 11-14, 2025
Journey to St. Moritz, Switzerland with the Stifel U.S. Ski Team for an alpine luxury experience where alpine glamour meets beyond-VIP access. From private introductions to world-class athletes to exclusive entry into storied venues and events, every detail is curated with full-service, white-glove precision. The women’s speed teams from around the world will be racing the Engiadina track for two downhills and a super-G, highlighted by stars like Lindsey Vonn, Lara Gut-Behrami, Sofia Goggia and Lauren Macuga. Set against the backdrop of St. Moritz’s sunlit peaks and frozen lakes, guests will enjoy an insider’s view of winter sports’ most iconic stage—delivered at a level of access and sophistication reserved for the world’s elite.
Intermountain Health Freestyle International presented by Stifel at Deer Valley Resort, an Azerbajian FIS Freestyle World Cup – Jan. 15-18, 2026
Join the Stifel U.S. Ski Team in our own backyard for a Deer Valley getaway that defines alpine luxury. From white-glove service and curated dining to private athlete access and behind-the-scenes moments, every detail is designed. Set against Park City’s world-class spas, hotels, award-winning cuisine and vibrant mountain town charm, this experience combines five-star indulgence with unparalleled access to our mountain and team. Capped with the thrill of the iconic moguls and aerials competition at the 2002 and upcoming 2034 Olympic venue, and an event to celebrate the qualified athletes for the 2026 Olympics before they head to Milano Cortina, it’s a once-in-a-lifetime journey into the very heart of our sport.
Kitzbühel World Cup, an Audi FIS Alpine World Cup – Jan. 22-26, 2026
Medieval streets, pastel facades and alpine peaks set the stage for the most legendary race weekend in Kitzbühel, Austria at the world’s most prestigious FIS World Cup on the circuit. This trip delivers VIP access in the land of mountain luxury—from premium vantage points on the Hahnenkamm, where you can feel the speed, the power and the roar of the crowd, with private commentary from athletes who have raced the terrifying track and lived to tell the tale. Spend two days watching the world’s best male speed skiers fly down the track at 90mph, including Ryan Cochran-Siegle, Marco Odermatt and Aleksander Kilde, and one witnessing the technical mastery of slalom skiers, including River Radamus, Lucas Pinheiro Braathen and Henrik Kristoffersen. Evenings unfold in five-star hotels with curated dining and the town’s vibrant après-ski scene. Wrapped in flawless white-glove service, this is your unique passage into the history, glamour and thrill of alpine racing at its peak. There is no wonder why this is one of the most famous ski races in the world.
