Enjoy this short video highlighting the incredible architecture of ski brand DYNAFIT’s Speed Factory. The product of an international design competition won by renowned architectural firm Barozzi Veiga from Barcelona, The Speed Factory is situated at the “entrance of the Alps” representing a thematic connection to mountain sports, evoking a sense of arrival and immersion in the natural environment.
The architecture emphasizes sustainability, natural integration, and aesthetic harmony with the alpine landscape. Glass and steel construction were chosen to create a natural shading system incorporating more than 4,700 different shades, allowing for precise modulation of sunlight angles.
Sustainability was paramount in the design process with the goal of maximizing natural light for “beautiful bright workspaces” while protecting interiors from excessive sunlight, promoting energy efficiency and comfort for workers and visitors.
“Every brand needs a home – a place that represents its identity. At the northern gateway to the Alps, DYNAFIT creates a meeting point for all passionate mountain sports enthusiasts with the SPEED FACTORY: a place that is much more than just a workplace.”
The building functions as a holistic space blending production, retail, services, and social areas into a cohesive home for the brand and its community.
If you are interested in checking out the Speed Factory yourself, visitor are welcome Monday to Saturday, 10am – 6pm.
Visit the new home of the snow leopard!
The Speed Factory, designed by the renowned architectural firm Barozzi Veiga from Barcelona, boasts two 32-meter-high, illuminated towers made of steel and glass that blend harmoniously into the mountains. Modern, spectacular and yet minimalist – just like DYNAFIT: efficient and designed for maximum performance.
