Might not make for comfortable chairlift rides but if keeping your beverages at an optimal temperature is a priority while out for day of skiing, this ski jacket by PBR and 686 is something you worth considering.
“Designed in collaboration with our friends at Pabst Blue Ribbon, the PBR Cooler Jacket allows you to bring après with you, anywhere you go. With a stealthily designed 6-pack cooler pocket on the back and an attached bottle opener, you will always be ready to celebrate the day. infiDRY™ 10K waterproof fabric and light insulation ensures you are equipped to stay dry, no matter the condition.”
The PBR Insulated Cooler Jacket ($329.95) eliminates the need for a cooler and bottle opener in a stealthy wearable form factor. This isn’t the first collaboration between 686 x Pabst Blue Ribbon, back in 2017 they introduced the Sixer Jacket and have decided to revive it for winter 2025/2026. Here’s a quick video demonstrating the 2017 Sixer Jacket:
Related: PBR Unveils World’s Largest Case of Beer…The 1844 Pack
