If you’re involved in the world of skiing or snowboarding, you’ve probably heard the term “Jerry”. A Jerry isn’t just a beginner or someone who’s hoping to get better on the mountain, it’s someone who lacks the necessary knowledge of mountain etiquette. The adult pizzaing their way down the learner section isn’t a Jerry, but the person who slams into the beginner at high speeds from behind because they don’t actually know how to stop definitely is.
In 2024, the social media team for Canada’s Jasper National Park had a bit of fun with the “Jerry” stereotype, using a character they named Jerry to teach visitors important lessons about visiting the park, specifically during the snowy months.
First Jerry found himself stranded with an empty tank on the Icefields Parkway. There are no services along the Icefields Parkway during the winter, so visitors are encouraged to fill up their tank before hitting the road.
“Let’s turn our ‘Jerry Can’ts’ into ‘Jerry Cans’: Always fuel up your tank before you hit the road. And here’s a pro tip: pack extra windshield washer fluid for clear views of Jasper’s stunning landscapes. Avoid Jerry’s ‘gas-less gaffe’ and stay prepared for all your Jasper journeys!”
Then just a few days later, Jerry decided to ignore some of Jasper National Park crucial seasonal closures for caribou conservation. Between November 1 and May 15, several backcountry areas like Tonquin, Brazeau, and À la Pêche are closed to protect around 3000 km² of critical caribou winter habitat.
“These closures are crucial. Caribou thrive in high-elevation areas where deep snow keeps predators at bay, but trails made by skiers and snowshoers can lead wolves right to them. With precarious caribou populations in Jasper, every step counts towards their survival.”
Finally, in the middle of the snowy winter, Jerry decided to hit the beach in some less-than-appropriate clothing. Those visiting Jasper National Park in the winter need to be prepared for cold and snowy weather, wearing warm, waterproof clothing, sturdy winter boots and ice cleats.
“While we give Jerry 10/10 for summer style, his winter prep is a frosty flop. His shorts and swim fins might be great for a summer splash, but for a snowy adventure? Not so much.“
Don’t be Jerry. Make sure you’re prepared for a winter visit to Jasper National Park by exploring the winter section on their website.