Niseko, Japan — An up-and-coming hotel brand is building a new affordable property in one of skiing’s meccas.

Nikkei Asia reports that Hotel 101, a brand created by Jollibee founder Tony Tan Caktiong and Mang Inasal’s founder Edgar Sia, is building a hotel in Niseko. Jollibee is the biggest fast-food chain in the Philippines and is rapidly expanding across the United States. Mang Insal is lesser known in the United States but is a pretty popular barbeque chain in the Philippines. The two businessmen founded Hotel101 to create an affordable and profitable worldwide hospitality brand.

The seven-story Hotel 101 Niseko will feature 482 rooms. Unlike other hotel chains, these properties only feature one type of room: HappyRooms. This standardized room model features two beds (1 Queen + 1 Single Bed), a 55-inch television, a small kitchenette, a bathroom with a large walk-in shower, a room safe, and electronic outlets. The rooms are expected to cost an average of $127 a night.

The hotel’s amenities will include an indoor pool with two adjoining hot tubs, a fitness center, a restaurant, a ski locker room, a laundry room, an outdoor playground, retail and convenience shops, and a complimentary shuttle to the ski resorts.

Hotel101 Global CEO Hannah Yulo-Luccini said the following to NikkeiAsia about the location of the property:

“We were very fortunate when we were looking for prime hotel locations in prime areas that we believe had a strong demand and not enough supply yet.”

Their investment model for building the property is worth elaborating on. They’re offering investors the chance to buy a room for $262K. As part of its revenue-sharing model, investors will receive 30% of the revenue earned by the rooms at the property. In addition, Hotel 101 will get more funds when they make an Initial Public Offering, as they anticipate entering the NASDAQ.

Groundbreaking occurred in the fall of 2023, with its expected opening in December 2026.

Image/Video Credits: Hotel101 Niseko

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