Ski Utah Adopts Brand Anthem by Don McCloskey

Ski Utah, a non-profit trade organization with the aim of promoting Utah’s ski/snowboard industry since 1975, has chosen an official brand anthem and its a tune off Don McCloskey’s new album The Chaos and The Beauty. Titled Unbecoming, don’t think the title necessarily encapsulates the skiing and snowboarding in place that touts itself for having the “the greatest snow on earth” but the reframe of “you’re all I wanna do” will resonate with all us diehard skiers and riders. If you could pick an anthem for the Utah ski scene what would it be?

Unbecoming by Don McCloskey:

I know it’s unbecoming
For a man my age
To feel anything but anger
To feel anything but rage
But I want you in my sweater
I want you in my hair
I’m old enough to know better
And young enough to not care
So if you dare
Look me in the eye
Tell me it ain’t true

You’re all I wanna do
You’re all I wanna do
You’re all I wanna do
You’re all I wanna do

If I could do it all over
I’d do it all the same
That’s a lie that I once told you
To try to help you stay sane
Cause when all those roads untaken
Start to shimmer and shine
While you’re hacking through the thickets
It can play evil tricks on the mind
I know it’s fine it’s fine
You tell me all the time
But is it true?

You’re all I wanna do
You’re all I wanna do
You’re all I wanna do
You’re all I wanna do

Emerging from the wreckage
Of my misdirected youth
Graying like a temple
Jagged as a tooth
I know the cruelest thing they told you
Is that there’s always hope
But like these bones that hold you
We’re strongest where we broke
So take this heart
With all it’s scars
And make it beat anew

You’re all I wanna do
You’re all I wanna do
You’re all I wanna do
You’re all I wanna do

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