Protect Our Winters (POW) is the non-profit that’s made international news for their efforts in fighting climate change.
POW has mostly focused on snow sports as a means to spread their message up until this point, but is now spreading their reach to cycling.
POW Bike launched today by welcoming new athletes to spread the message and advocate for fighting climate change.
“As smoke drifts east and berms loosen, Protect Our Winters (POW) is helping the cycling community shift into high gear to take action for cleaner air and a healthier planet. With the launch of POW Bike, POW will organize pro athletes, brands and the larger bike community to protect the places we ride and the lifestyle we love, along with everything living beyond the singletrack, from the impacts of warming.”
POW created this short video to share the news. Check it out!
POW Bikes new athletes are: Rebecca Rusch, Dillon Osleger, Kait Boyle, Kurt Refsnider, Christopher Blevins, Sarah Sturm, Barry Wicks, Matthew Lieto, Chris Cosentino, Serena Gordon, Alyssa Gonzalez, William Cadham, Mark Taylor, Lea Davison, Peter Stetina, Evelyn Dong, Lael Wilcox, Kathy Pruitt, Kate Courtney, Ted King, Sam Schultz, Caitlin Bernstein and Hannah Bergemann.
This is a huge step for POW, and I’m happy to see it.
Their message is something we can all get behind- fighting climate change with local, state, and federal policies is important for the preservation of the outdoor activities that we love.
Full press release from Protect Our Winters below:
With POW Bike, Cycling Community Gears Up to Protect the Places We Ride, Lifestyle We Love
Boulder, CO (July 21, 2022)—As smoke drifts east and berms loosen, Protect Our Winters (POW) is helping the cycling community shift into high gear to take action for cleaner air and a healthier planet. With the launch of POW Bike, POW will organize pro athletes, brands and the larger bike community to protect the places we ride and the lifestyle we love, along with everything living beyond the singletrack, from the impacts of warming.
The inaugural POW Bike team includes icons, world champions, Olympians and local legends including Rebecca Rusch, Dillon Osleger, Kait Boyle, Kurt Refsnider, Christopher Blevins, Sarah Sturm, Barry Wicks, Matthew Lieto, Chris Cosentino, Serena Gordon, Alyssa Gonzalez, William Cadham, Mark Taylor, Lea Davison, Peter Stetina, Evelyn Dong, Lael Wilcox, Kathy Pruitt, Kate Courtney, Ted King, Sam Schultz, Caitlin Bernstein and Hannah Bergemann.
“Mountain biking has given me a sense of community, a way to push and learn about myself and an opportunity to explore and experience the natural environment in all of the beautiful places my bike takes me,” said Kate Courtney, world champion, Olympian and racer of bikes. “In the last few years, fire season has become a fixture of every summer in California—impacting air quality and decimating so many communities, open spaces and trail networks. The consequences of climate change go far beyond its impact on sport – but I believe as athletes, we have a unique connection to the environment and an opportunity to use our platforms to combat climate change and help protect these precious places for the future.”
POW will support POW Bike Alliance athletes by providing training and resources on how to advocate for climate solutions from talking directly to lawmakers and influencing policy to turning out the outdoor sports community to vote. The Bike Alliance both athletes and brands will also be empowered to educate and organize the 52 million people in the U.S. who bike, nearly doubling the size of what POW calls the Outdoor State, or people in the US who regularly participate in outdoor recreation.
Camelbak, Wild Rye and Cannondale make up the inaugural POW Bike Brand Alliance. “Our mission at Cannondale is to be an inclusive brand, and welcome people into the outdoors, where they can build a lifetime of memories on a bike. This mission comes with a responsibility to protect the places we love to play in, and ensure future generations have clean air to breathe and water to drink, and this is exactly why being a part of POW Bike is a natural partnership for us,” said Massimo Alpian. Global Head of Communications at Cannondale, who joined POW on Capitol Hill in June.
In addition to athletes, brands and cyclists across the country, POW is also partnering with like minded organizations and non-profits including People for Bikes. “Whether you’re riding to your local single track trailhead or grabbing groceries by bike, you’re taking climate action. Cheers to our partners at POW for bringing professional bike athletes–natural climate advocates–into their alliance,” said PeopleForBikes President and CEO Jenn Dice. “We are stoked to work together to protect the places we all love to ride.”
To join Team POW visit https://protectourwinters.org/
For interviews and assets please contact: Lora Bodmer, Protect Our Winters, firstname.lastname@example.org, cell 307.690.1630
Protect Our Winters is a 501(c)(3) nonprofit that engages and mobilizes the outdoor sports community, including POW’s 50 million person Outdoor State, to become effective climate champions through educational initiatives and political advocacy. Founded by professional snowboarder Jeremy Jones in 2007, Protect Our Winters works with businesses, athletes and communities to harness the collective power of those who love the outdoors to take meaningful action against climate change. For more information, visit www.protectourwinters.org
photo: Sarah Sturm, Dillon Osleger, Evan Green from the film “Usufruct” credit: Scott Kranz