I hate change.
I probably sound like an old man screaming at the clouds, but I really hate when things change. I’m the kind of guy that prefers things to remain the way they were when I was first introduced to them. For example, I hate when ski resorts update their tech and install RFID gates or other gimmicky ways to “improve the overall guest experience”.
Despite my strong opinions about being against change, I actually don’t mind Aspen Snowmass’ new logo that they debuted along with their clothing line. I prefer their previous logo, but it feels like the new logo still pays homage to their history while evolving with the times (whatever that means).
What do you think?
