In maybe one of the slickest ski marketing gimmicks of all time, Mikaela Shiffrin ‘surprised’ Jimmy Fallon with his very own Ikon Pass on The Tonight Show a couple of years ago.
She also talked about her record-breaking 17 World Cup title season, how to do the shuffle dance, and how she’s very afraid of crashing.
Skip ahead to the 5:00 mark to see her whip out the Ikon Pass out of her back pocket like she’s some kind of skiing Santa Claus.
Bravo Ikon pass, bravo.