Pit Viper, the world’s most notorious glasses and goggles brand, is announcing a partnership with future hall-of-fame tight-end Rob Gronkowski with a hilarious video of skiing shenanigans at Deer Valley Resort.
It’s fitting that the video was released today (4/20), and there are plenty of “69” references throughout.
Looks like the Gronkowskis aren’t half bad on the sticks!
I mean what did you expect when you combine Rob Gronkowski and Pit Viper? 😆
PIT VIPER SELECTS GRONKOWSKI IN FIRST ROUND OF DRAFT, GRONK SKIS IN JEANS TO INK DEAL
Pit Viper Sunglasses & the Gronkowski family team up to ski, snowmobile, and party.
Salt Lake City, Utah – Apr. 20, 2021- Today, sunglass manufacturer, Pit Viper Sunglasses, announced that Tampa Bay Buccaneers tight end and football personality, Rob Gronkowski, has officially joined the Pit Viper Experts Only Pro Team. Over a weekend in March, the Gronkowski family met with Pit Viper to solidify their partnership by skiing in jeans, partying in rooftop hot tubs, snowmobiling, and doing what Gronk does best–having a good time. Please find the official YouTube video featuring all the action on Pit Viper’s YouTube Channel.
The Gronkowski family began wearing Pit Viper sunglasses in 2019. Since then, without contract, Gronk has sported the glasses during NFL interviews, while hosting WWE Wrestlemania, and most recently, while celebrating his team’s Super Bowl LV win in Tampa Bay, Florida. With their shared passion for having a good time, the relationship between brand and athlete has grown, and it was only a matter of time until they met in person to make things official.
Pit Viper Sunglasses was created by pro skiers Chuck Mumford and Chris Garcin in 2012. Designed to take on whatever life throws at them, Pit Viper sunglasses “demand respect and authority,” all while encouraging a cult-like following to not take life too seriously. The now multi-million dollar company is no stranger to working with influential athletes and personalities. Their shades have been seen on the noses of celebrities like Larry Enticer, Tanner Hall, Brehanna Daniels, Travis Pastrana, and now the most notorious tight end in football history.
In March, Pit Viper hosted the five Gronkowski brothers, Papa Gronk, and their spouses in Deer Valley to celebrate the partnership. The weekend kicked off in the infamous Pit Viper limo (similar to this one here which jumped through an RV), and the festivities included stunts like setting speed records while skiing in jeans, topless photoshoots in sunglasses and bowties, and ripping snowmobiles over 75 miles per hour. Watch the weekend’s action here.
“Partying with the Pit Viper crew was the most fun we’ve had in a while, I’m stoked to have gotten the full ‘Party Mountain’ experience,” says Rob Gronkowski. “Skiing with them was nuts! They weren’t kidding when they said the only thing they’re serious about is having a good time.”
“The Gronkowski’s are a wild bunch with the fun-loving energy that Pit Viper is all about. Pretty decent skiers too. We’re stoked to have one of the world’s most legendary partiers join the family, and all we can say for now is that we think you’re going to love what we’re teeing up in the future,” teased Pit Viper team manager JP Gendron.
What is next for this legendary partnership between Gronk and Pit Viper? While in Salt Lake, Gronk surprised everyone with his mountain biking abilities and sunglass design skills. This won’t be the last time Gronk and Pit Viper team up to do something out of the ordinary.”
All Images Courtesy: Pit Viper