“Apex designs and builds the most comfortable, warm and walkable ski boots in the world that perform for skiers of all skill levels. Ski hard, walk easy!”

The concept is pretty straight forward, you see it every time a snowboarder straps in for a run but would you sport a soft boot/rigid binding combo on skis? There’s gonna be some snap dismissals and blood pressure spikes from purists but you have to admit traditional ski boots are traditionally painful. Not saying Apex Ski Boots out of Golden Colorado are for everyone but if boot pain is the point of failure keeping you off the slopes, all options should be on the table. MORE INFO HERE.

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