Who doesn’t like a good snow day? It’s pretty much what the entire snow sports industry waits for all winter. The opportunity to call out of work and chase pow from one resort to the next is every skier and snowboarder’s dream. Big dumps aside, now there is even more reason to root for snow and it’s coming from the beer world.
Busch Beer Announces the Return of Their Snow Day
Just this week, Busch Beer announced the return of its wildly popular Snow Day Campaign. First introduced last year, now it’s back and 4 times better. Busch Beer originally gave fans in seven of the snowiest states across America $1 off Busch for every inch of snowfall. People loved it, and, of course the savings. So why not share the wealth?
This Year It’s 4X Bigger
That is exactly what Busch Beer did. This season the number of participating states has quadrupled to cover 31 states that received over two inches of snow last winter.
“Our fans’ reaction to Snow Day last year was so positive that we had to share the savings with even more of the country this year,” said Daniel Blake, Vice President of Value Brands at Anheuser-Busch. “…Snow Day is our way to remind them that snowfall can be something to look forward to, especially if it means an opportunity to stock the fridge and save on Busch.”
How You Can Stock Up
Whether it’s at the house or on the mountain, everyone can get behind a good snow day. Macro beers like Busch make for great “lifty sippers” anyway so why not stock up?
Fans can head to Busch.com/snowday to see exactly how much snow has fallen in their state to date. To earn the rebate, fans just need to upload their receipt and zip code through a link at Busch.com/snowday. Rebates will be refunded on March 28th based on total snowfall from the entire season. Limit one submission per person.
Rich Stoner is the founder of the après-ski lifestyle clothing and media brand, All About Après. No stranger to the ski and après-ski scene, Rich has been a long time contributor for many publications on topics like skiing, gear, beer and food. However, his passion is on the slopes and enjoying good times with good people. You can find him perfecting his craft carving turns and drinking beers in the Green Mountains of Vermont. @allaboutapres