If Bike Commercials Were Movie Trailers...

If Bike Commercials Were Movie Trailers...

Biking

If Bike Commercials Were Movie Trailers...

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“Desire evolvicized into obsession, speed, performance, jumps, berms, laps on laps. But it wasn’t enough, the mountain proved a true advisory.” 

Whoever decided to hire a proper movie trailer voice-over actor for this e-bike commercial by Specialized deserves a raise. I would put this head to head with any of the ads you would see on Super Bowl Sunday. The Turbo Levo SL is revolutionary design that is “so light you’ll forget it’s electric” but you won’t soon forget this impactful piece of marketing that’s racked up 1.4 million views and counting. Well done.

“A superlight and nimble electric mountain bike that doubles your pedaling power? As light as 17.35 kilograms? Conventional wisdom says this is impossible, but fortunately, the Turbo Levo SL doesn’t give a damn about conventional wisdom. It crushes long rides, loves to get rowdy, and completely redefines the modern mountain bike experience. Have fun.”

 

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