“The project didn’t start as the result of a business plan. This was based on my interest. We had to develop a technique and a solution that didn’t exist, but it was not obvious that we would succeed. The next question was “Is there a market for this system?” We didn’t know that either. As a business project, it was crazy from the very first day.” -RECCO Founder Magnus Granhed

Fascinating story of how a 1973 avalanche accident in Åre, Sweden lead RECCO founder, Magnus Granhed, to search out a professor from the department of theoretical electrical technique at the Royal Institute of Technology and adapt methods he developed for tumor detection to finding buried avalanche victims. Amazing story, well worth the watch: