“It was essentially a five-day jam session. From the very first session, it was on. The boys all went huge and bonded instantly. The next four days were a blur. And on the fifth and final day, the finalists went heli-skiing — a first for all of them. The heli day gave the finalists one last chance to prove that they were worthy of the $10k and bragging rights.”
Won’t give away who won, just watch the 8:30 video and see for yourself. Tip of the cap to Quiksilver for this Willy Wonka style format utilizing social media in a creative way to promote their brand while letting these groms live the dream for 5 days. Well played:
Young Guns Ski started as an Instagram contest open to anybody between the ages of 13 – 18. It got over 1000 entries from all over the world. Sammy Carlson and the crew at Newschoolers went through all of the entries and hand-picked their Top 8. Tough job — there were so many incredible edits — but it had to be done. Then the Top 8 went through a round of public voting on the @quiksilver Instagram Story.